Rich Potvin

Individual Insurance Advocate

Rich brings over 20 years of financial industry expertise to the JA Counter team. As an Insurance Advocate, Rich provides top-tier administrative support to individual clients in finding individual insurance options by profiling their needs and developing unique tailored solutions. Rich also works with the Transition Counts program to help individuals navigate insurance options after separation of employment. Rich received his bachelor’s in Business Administration from the University of Wisconsin-Eau Claire and has gained experience as a lender for area financial institutions where he provided excellent service for his clients. Rich is passionate about the work he does through Kinship of Polk County as a mentor and board member, and also serves on the board of the Friends of the Frederic Library. Rich resides outside of Frederic with his wife, where they enjoy their tandem bicycle, kayaking, gardening, and time with friends, family, their horses and chickens.