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Linda Skoglund

Managing Partner

Linda Skoglund is the Managing Partner of JA Counter, an Alera Group Company. An insurance industry leader, Linda is responsible for the agency's strategic direction and continued growth.  While focused on all aspects of the business, she oversees JA Counter's employee benefit and consulting practice while managing the organization's vision, direction and client relationships.  Linda has specialized expertise in areas of benefits consulting, regulatory compliance, benefits administration and insurance product design.  She is the lead benefit consultant for large employer groups, specializing in public sector.

Linda began her career in the insurance industry in 1990. In 2001 she acquired all shares of JA Counter from its founder, James Counter. She holds a Bachelor of Arts degree in Business Communication from the University of Minnesota as well as having earned the CLU (Chartered Life Underwriter), ChFC (Chartered Financial Consultant) and RHU (Registered Health Underwriter) designations from the American College. She is NAHU Certified as a Patient Protection and Affordable Care Act Professional. Linda is active in both her business and local communities. She has served on the Broker Advisory Board of Medica and HealthPartners and is an active member of the Benefit Advisors Network (BAN). She has served locally on the board of the New Richmond Vitality initiative and actively supports Family Means and the Leadership Trust Initiative through the New Richmond Area Community Foundation. She is currently on the Board of the St. Croix Valley Foundation on the Donor Services Committee. She is an active member and past board member of the local chapter of the Wisconsin Association of Health Underwriters (WAHU) and served as past president of the local life underwriters’ chapter (BRAIFA). Linda is highly regarded within Alera Group as a female business leader and actively participates in the Diversity and Inclusion sector, as well as the healthcare vertical and public sector vertical.  

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