Our Focus

Employee Benefits

JA Counter works with employers to build a total rewards package that will effectively attract and retain employees. We provide expert advice on value based plan design, compliance and cost containment strategies....Find out more »

Individual Coverage and Medicare

JA Counter gives a unique and individualized experience when navigating through the complex world of health insurance. Our clients are educated about their benefits and feel empowered when making enrollment decisions....Find out more »

Wealth Management

JA Counter works with individuals, families and businesses to build plans that meet and achieve their financial goals. We have extensive knowledge about investment planning, estate planning, tax planning, insurance planning and retirement plans....Find out more »

HR & Compliance Services

JA Counter works with organizations on projects, audits and with discovery analysis. We provide on-site consulting opportunities to assist clients with Human Resources, Wellness and Compliance needs....Find out more »

Upcoming Events
Recording and Resource Archive


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JA Counter, an Alera Group Company
1477 South Knowles Avenue, Suite 200
New Richmond, WI 54017

Phone: (800) 334-9252
Fax: (715) 246-3814