Linda Skoglund is the Managing Partner of JA Counter, an Alera Group Company, which is considered one of the most respected employee benefit firms in the area. An insurance industry leader, Linda is responsible for the agency's strategic direction and continued growth.  She is supported by some of the most passionate, hardworking people in the industry.  She brings this passion and energy to her clients, resulting in better outcomes for them and their employees.  

After over 30 years in the insurance and financial service industry, Linda is more passionate than ever about helping employers achieve the best possible outcomes by challenging the status quo.  While focused on all aspects of the business, her primary consulting practice is specialized in areas of benefit planning and total reward strategy for large employer groups, specializing in public sector.

Linda is proud to be a founding member of the Alera Group, a national employee benefits firm built on the collaboration of 24 like-minded business owners. Alera is on a mission to transform the client experience and is motivated by the desire to provide the resources, technical expertise and best practices of large national firms without losing the high-touch and independent thinking of local teams.

Linda is a true believer in “paying it forward” in the communities she serves, supporting this through her own personal involvement and through the encouragement and advocacy of her team’s involvement in giving back.